THE BLOG
TranslateD
Does It Translate? A brand strategy blog for the hospitality, events, and experiential industry. Each post tests whether a brand's online presence and in-person experience are actually telling the same story. Through candid audits, strategic POV, founder stories, and industry conversations.
Written by Brittani Millington, founder of Studio 113.
When a brand that reaches millions chooses to show up small
I study brand experience for a living. I know what it looks like when a brand is going through the motions. I know what it looks like when the touchpoints are checked boxes. The Haven Retreat was neither. It was a brand that has been in the market for over a decade still asking: what does our guest actually need right now?
Brand Lift Series 2026 Spring Session: A Recap
BTS Founder Life: I wrapped the Brand Lift Series 2026 spring session, a three-part workshop series over two weeks in partnership with the City of West Palm Beach's Office of Small Business Programs.
I traveled to Miami alone and left Uplifted.
This was a week of finally. Finally sent the emails. Finally made it to the room. Finally said the hard thing out loud. Here's what actually happened.
Behind the Studio: What It Actually Takes to Build the Foundation
The tall order no one talks about enough
Here’s what doesn’t get said enough about running a creative studio.
Sunday Motor Co.
Does It Translate? Vol.1 Sunday Motor Co. Insights into how the digital experience and the in-person experience are telling the same story.
Does It Translate? Hive Bakery & Cafe
There are brands you experience before you ever look them up. You walk toward the entrance and something just clicks. The greeting, the light, the way the pastries are arranged in the case. You feel it before you can name it.
That is the test I am always running.