THE BLOG
TranslateD
A brand is the feeling someone has about you before they ever arrive. Translated is where I test whether that feeling survives the trip.
I am Brittani Millington, founder of Studio 113. I build brands for hospitality, festivals, and experience-led places, and this is where I work through what I am seeing in the industry.
Some posts are my own read on a brand, auditing whether the digital promise and the in-person experience are telling the same story. Some are conversations with the operators and builders behind places worth paying attention to. Some are from inside my own studio, where the work is less tidy than the case study version.
The question underneath all of it stays the same. Does it translate?
She Picked the Color Before She Knew What the Business Was
Sophie DeWaal built Arya Tea Bar on instinct. Then the instinct turned out to be strategy.
The Guest Journey Starts Before the Doors Open: Banyan Dance Festival
Here is the thing we forget when we talk about brand. We picture the logo. The color palette. The font that took three rounds to land. All of that matters. But a brand is the feeling someone has about you before they ever arrive, and for a festival, the very first real interaction is not the poster or the reel. It is the moment someone decides to come and goes looking for a ticket.
Built for a Movement: What a 72-Hour Festival WebPage Taught Me About Experience-Led Brands
A festival webpage with custom features and launched in 72 hours. What made it possible, and what experience-led brands should know about translating in-person energy to a digital home.
When a brand that reaches millions chooses to show up small
I study brand experience for a living. I know what it looks like when a brand is going through the motions. I know what it looks like when the touchpoints are checked boxes. The Haven Retreat was neither. It was a brand that has been in the market for over a decade still asking: what does our guest actually need right now?
I traveled to Miami alone and left Uplifted.
This was a week of finally. Finally sent the emails. Finally made it to the room. Finally said the hard thing out loud. Here's what actually happened.
Sunday Motor Co.
Does It Translate? Vol.1 Sunday Motor Co. Insights into how the digital experience and the in-person experience are telling the same story.
Does It Translate? Hive Bakery & Cafe
There are brands you experience before you ever look them up. You walk toward the entrance and something just clicks. The greeting, the light, the way the pastries are arranged in the case. You feel it before you can name it.
That is the test I am always running.