THE BLOG

TranslateD

Close-up of a wooden desk with a black pen, a small white notepad, and a blurred background including a white vase, a glass container with sticks, and a book.

A modern interior setting with a white table, featuring a laptop, two glasses of water, and a notebook with handwritten notes. There are decorative items including a beige vase with white calla lilies, a wooden-base table lamp, and a ceramic vase with a brown stripe. Curtains are visible in the background.

Does It Translate? A brand strategy blog for the hospitality, events, and experiential industry. Each post tests whether a brand's online presence and in-person experience are actually telling the same story. Through candid audits, strategic POV, founder stories, and industry conversations.

Written by Brittani Millington, founder of Studio 113.

Brittani Millington 8/19/26 Brittani Millington 8/19/26

The Guest Journey Starts Before the Doors Open: Banyan Dance Festival

Here is the thing we forget when we talk about brand. We picture the logo. The color palette. The font that took three rounds to land. All of that matters. But a brand is the feeling someone has about you before they ever arrive, and for a festival, the very first real interaction is not the poster or the reel. It is the moment someone decides to come and goes looking for a ticket.

Brittani Millington 7/20/26 Brittani Millington 7/20/26

Built for a Movement: What a 72-Hour Festival WebPage Taught Me About Experience-Led Brands

A festival webpage with custom features and launched in 72 hours. What made it possible, and what experience-led brands should know about translating in-person energy to a digital home.

Brittani Millington 5/20/26 Brittani Millington 5/20/26

When a brand that reaches millions chooses to show up small

I study brand experience for a living. I know what it looks like when a brand is going through the motions. I know what it looks like when the touchpoints are checked boxes. The Haven Retreat was neither. It was a brand that has been in the market for over a decade still asking: what does our guest actually need right now?

Brittani Millington 5/15/26 Brittani Millington 5/15/26

I traveled to Miami alone and left Uplifted.

This was a week of finally. Finally sent the emails. Finally made it to the room. Finally said the hard thing out loud. Here's what actually happened.