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TranslateD

Close-up of a wooden desk with a black pen, a small white notepad, and a blurred background including a white vase, a glass container with sticks, and a book.
A modern interior setting with a white table, featuring a laptop, two glasses of water, and a notebook with handwritten notes. There are decorative items including a beige vase with white calla lilies, a wooden-base table lamp, and a ceramic vase with a brown stripe. Curtains are visible in the background.

Does It Translate? A brand strategy blog for the hospitality, events, and experiential industry. Each post tests whether a brand's online presence and in-person experience are actually telling the same story. Through candid audits, strategic POV, founder stories, and industry conversations.

Written by Brittani Millington, founder of Studio 113.

When a brand that reaches millions chooses to show up small
Does It Translate, From the Studio Brittani Millington Does It Translate, From the Studio Brittani Millington

When a brand that reaches millions chooses to show up small

I study brand experience for a living. I know what it looks like when a brand is going through the motions. I know what it looks like when the touchpoints are checked boxes. The Haven Retreat was neither. It was a brand that has been in the market for over a decade still asking: what does our guest actually need right now?

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