THE BLOG
TranslateD
A brand is the feeling someone has about you before they ever arrive. Translated is where I test whether that feeling survives the trip.
I am Brittani Millington, founder of Studio 113. I build brands for hospitality, festivals, and experience-led places, and this is where I work through what I am seeing in the industry.
Some posts are my own read on a brand, auditing whether the digital promise and the in-person experience are telling the same story. Some are conversations with the operators and builders behind places worth paying attention to. Some are from inside my own studio, where the work is less tidy than the case study version.
The question underneath all of it stays the same. Does it translate?
The Guest Journey Starts Before the Doors Open: Banyan Dance Festival
Here is the thing we forget when we talk about brand. We picture the logo. The color palette. The font that took three rounds to land. All of that matters. But a brand is the feeling someone has about you before they ever arrive, and for a festival, the very first real interaction is not the poster or the reel. It is the moment someone decides to come and goes looking for a ticket.
Built for a Movement: What a 72-Hour Festival WebPage Taught Me About Experience-Led Brands
A festival webpage with custom features and launched in 72 hours. What made it possible, and what experience-led brands should know about translating in-person energy to a digital home.