THE BLOG
TranslateD
Does It Translate? A brand strategy blog for the hospitality, events, and experiential industry. Each post tests whether a brand's online presence and in-person experience are actually telling the same story. Through candid audits, strategic POV, founder stories, and industry conversations.
Written by Brittani Millington, founder of Studio 113.
The Guest Journey Starts Before the Doors Open: Banyan Dance Festival
Here is the thing we forget when we talk about brand. We picture the logo. The color palette. The font that took three rounds to land. All of that matters. But a brand is the feeling someone has about you before they ever arrive, and for a festival, the very first real interaction is not the poster or the reel. It is the moment someone decides to come and goes looking for a ticket.